Seldon Rosser is a recruitment specialist focusing on business development, marketing and communications roles for professional services firms across the Asia Pacific Region.
Finding the right candidate can sometimes be about undefinable qualities, the logo incorporates the mathematical equation zero divided by zero, which itself is undefined.
Seldon Rosser produced a quarterly magazine called OnPoint which was distributed to both clients and candidates. Full of articles about the industry and information for professionals considering their next career move. OnPoint was designed as a standalone product while adhering loosely to the brand image.
Graphic devices for social media were created for Seldon Rosser to use when advertising roles in particular cities worldwide.